Customise your LinkedIn URL
Make it easy for people to find you on LinkedIn
Your primary objectives on LinkedIn are to state who you are, your skills, knowledge, capability, experience and to promote yourself and your skills to create new opportunities. To do this effectively you need to be able to be found easily.
A personal LinkedIn URL – such as linkedin.com/in/johnsmith/ – can help.
Your personal URL appears in the contact information section of LinkedIn, which sits below your profile photo. It is free to set up and simple to do.
Personalising your LinkedIn URL is valuable because it allows your profile to be easily shared with others and it also raises your ranking in search engines such as Google.

An example of a customised LinkedIn URL
Social Check Recommends:
1. Communicate and publish your custom URL
Consider including your custom LinkedIn URL on your email signature, personal website, resume, marketing material etc.
2. Personalise your LinkedIn URL
Look to have your name as an extension of your LinkedIn URL. Ideally it is would be “linkedin.com/in/johnsmith/”.Your URL needs to be between 5-30 letters and can contain letters or numbers. Spaces, symbols or special characters cannot be used.
3. Remember the rule when changing your URL
Although we would not recommend constantly changing your LinkedIn URL, LinkedIn has a rule that you can only change your URL up to 3 times in any 6 month period.
How to Customise Your LinkedIn URL
Further Reading
If you would like to learn more, Social Check recommends visiting:
Customising your LinkedIn profile URL
Want to stand out from the crowd? Social Check’s Digital Coaching Service can teach you how to personalise your URL and strengthen your online personal brand today. Click here to find out more
You look like someone who recognises the importance of developing a strong online presence. Social Check™ ensures that your personal online brand is strong and working for you in a positive way.
The first step is to get your Social Check™ Report.
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