Create a LinkedIn Summary
Never miss an opportunity to sell yourself
Your LinkedIn ‘Summary’ presents a reader with a critical snapshot of you, your skills and accomplishments and is your key selling point in your LinkedIn profile.
It is your chance to immediately capture the reader’s interest and to make them want to read on. Google even recognises your top 5 skills in online searches. So it is worth spending time on your “Summary” to get it right.
An example of a LinkedIn 'Summary'
Social Check Recommends:
1. Don't have a blank summary
Leaving your LinkedIn summary blank is like submitting an essay without an introduction. It means that the potential employer or recruiter goes straight to your 'experience' section. Think of it like telling a story, your story. The reader needs to know where you started, where you want to be, and how your experience reflects that aspiration.
2. Include your contact details
If you make it easier for people to get in touch, you may come across more opportunities. Include a disposable email address, one you can close if you get spammed. Consider including a compelling tagline before disclosing your email address, for example, "Seeking a social media expert to boost your company’s brand and reputation? Contact Me: firstname.lastname@example.org.”
3. Use keywords to be found by employers
Take advantage of the space to summarise yourself. Thanks to keyword optimisation you have 2,000 characters. Fill them with keywords that best describe you and your skills, to best showcase you to recruiters and potential new employers. Other sections to add keywords to are your 'Headline', 'Skills' and 'Job Titles'.
How to Create/Edit Your LinkedIn Summary
If you would like to learn more, Social Check recommends visiting:
Editing Your Profile
Want to maximise your career opportunities? Social Check’s LinkedIn profile authoring service can help you write a powerful LinkedIn Summary. Click here to find out more
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