Consider opening a Twitter account
Building your brand 140 characters at a time
Twitter is a social media platform that lets its users share, re-share, comment on, and interact about content that is 140 characters or less.
Twitter can be a powerful platform for you to demonstrate thought leadership in your industry, a way for you to show that you are across the latest trends in your industry, and also a valuable tool to interact with key influencers in your space.
With over 300 million active monthly users, you must seriously consider opening a Twitter account if you want to build the strongest possible personal brand.
Social Check Recommends:
1. Secure your name
When you sign up, you will need to decide your twitter name. This name is how people will tag you in tweets and how you will be known on Twitter.
Ideally it would be @yourname. However, if that isn’t available, then make sure you choose something that is close to your name, memorable and professional. Choose something that you would be feel comfortable giving to your future employer. Monkeyboy666 is not a great choice.
2. Use a good photo
On your profile page, you are able to add a photo or logo.
Use a high quality, close-up, headshot. Ideally, use the same photo you have used on LinkedIn.
You want people to be able to recognize you instantly and also to be left with the impression that you are the type of person they would want to do business with.
3. Optimise your Twitter bio
You want to make sure that your personal identify and voice come through clearly in your Twitter bio.
This means carefully writing your bio so that it tells your story in the way that you want it to. You should also include a link in your bio to your personal website or, if you don’t have one, to your LinkedIn page.
When writing your bio, a good tip is to remember to include keywords that people might be searching on that you would like to be associated with. For example, if you work as a real estate agent and there are 3 main suburbs that you sell in, make sure you get the names of those three suburbs into your bio.
4. Find out who the influencers and experts are in your industry
Make a list of the 100 most influential people in your industry – journalists, thought leaders, potential clients/customers, bloggers, writers, potential partners, politicians etc – and then follow them on Twitter.
But don’t just stop at following them. Find ways to interact regularly with them. You might like a comment of theirs, favourite one of their tweets, or make a comment. Remember not to be too promotional or overbearing. Be insightful, helpful, friendly.
5. Find your relevant keywords
Think carefully about what keywords the people you are looking to impress will be searching for.
If you are a Personal Trainer, a few keywords might be “weight loss”, “high intensity training”, and “cross fit”.
Then make sure you regularly include these keywords in your tweets.
6. Start with your friends and close colleagues
To quickly start building the number of people following you on Twitter, let your friends and colleagues know that you have started tweeting and that you would like them to follow you.
7. The follow-first rule
Many twitter users will follow you back, if you follow them first.
So think carefully about relevant people in your industry and don’t be shy to reach out and follow them first.
8. Tweet regularly
There is little point in having a twitter profile if you are going to have an initial burst of enthusiasm, and then fall back to tweeting once a month.
Regular tweeting is a sign of an active, healthy profile.
Every tweet doesn’t need to be an award-winning expose, but it should always be “on brand” and leave the right impression about you.
9. Create and tweet original content that achieves your goals
You should tweet content that is informative, entertaining, and that helps build the right perception about you.
Write about news and events in your industry. Comment on key trends and provide your thoughts on major events. If important research is released about your industry, then write about this, adding your own reflections. Always look for ways to add your own insight or commentary to these major events. Your commentary might be complete in less than 140 characters or you might be linking to a longer article that you have written in a blog or on your own website.
10. Don’t be afraid to re-tweet
If you read another person’s tweet that you like, don’t be afraid to re-tweet.
Re-tweeting does three things:
1. It helps you make friends with other influencers and key people in your industry on Twitter
2. It shows that you are across what is happening in your industry
3. The type of content you re-share sends a clear image of the type of person you are and the values you hold.
11. Favourite other people’s tweets
Another option rather than re-tweeting someone else’s content is to “favourite” their tweet.
This is actually often more powerful than just re-tweeting and is simply done by clicking on the love heart below the original tweet.
12. Use images and videos
Photos and videos are clicked on up to 4 times more often on Twitter than a pure text post.
Compare for example a tweet about “watching a great presentation on sales techniques” with a short video summarising “the 3 secrets of closing high value sales”.
Always looks for ways to communicate in rich media rather than just text. We aren’t talking about expensive photography and film production here, images and video taken on your phone are fine.
Adding images and videos to your tweets is also really easy. If you are linking to a YouTube video for example, you can simply paste the YouTube video url into a tweet and your followers will be able to view the video right in their Twitter stream.
13. Use powerful #hashtags
Hashtags are what Twitter uses to categorise tweets. This is how people find relevant topics.
Creating a hashtag is easy. You simply place # in front of the keywords relating to your tweet.
For example, if my tweet was about the Grammy Awards, I might use the hashtags #grammys2016 and #bestalbum.
14. Integrate Twitter with your other personal branding efforts
As with all media and marketing, integrating Twitter into all your other personal branding efforts will magnify results.
So, for example, put your Twitter ID in your email signature and also on your LinkedIn Profile. On your personal website, make sure you have your social media icons, one of which links to your Twitter account.
You can also re-post your tweets on Facebook and LinkedIn when appropriate.
Some examples of great Twitter accounts:
Sir Richard Branson - https://twitter.com/richardbranson
Guy Kawasaki- https://twitter.com/GuyKawasaki
Tim Ferriss - https://twitter.com/tferriss
You look like someone who recognises the importance of developing a strong online presence. Social Check™ ensures that your personal online brand is strong and working for you in a positive way.
The first step is to get your Social Check™ Report.Get my Report