Be an industry thought leader
Employers and individuals could value your insights
If you have been working in your industry for some time now, no doubt you have expertise, advice and tips you could share with others in your profession.
This is your chance to position yourself as an industry thought leader.
By sharing your personal insights you will be able to strategically increase your visibility and boost your professional brand.
Examples of top LinkedIn 'Influencers' in their respective fields
Social Check Recommends:
1. Being a thought leader requires commitment
Being seen as a thought leader in your field is not considered to be absolutely essential but it certainly has it’s benefits. It’s one of those things that once you start, you must keep up. A blog that hasn’t been updated in a year does you more harm than good. So ask yourself, ‘can I consistently put aside at a minimum 10 minutes a day to post my unique insights, views and tips surrounding my area of expertise.’
2. Build your following by first targeting your personal contacts
A good place to start is to focus on your inner circle of professional contacts. Send an email to the contacts in your industry, asking for their thoughts on topics that you will discuss on your blog or LinkedIn group, and other areas they wish to discuss. You will find that the majority of your friends and colleagues will give valuable feedback and see it as a welcome opportunity to give their own opinion on topics you seek to cover.
3. Consider sharing content through an online curation tool
Most people find the idea of sharing new content daunting, but it doesn’t have to be. It’s important to use tools available to help you publish content in an efficient and impactful way. By utilizing these platforms you can express your expertise, enhance your visibility, fill your social media platforms and blogs with fresh content and, most importantly, save time when it comes to the upkeep of your social media platforms. www.scoop.it is just one example of a great online curation tool available to individuals. It enables you to quickly find and share content related to your area of interest with an easy-to-use social publishing platform. This enables you to express your expertise, develop your online visibility and credibility, enrich your personal blog or website, save time managing your social media channels (as you can post to more than one at a time) and build your communities of interest.
4. Create a ripple effect
Sharing your content with your primary contacts should lead to your content being shared with others. Some will share through comments on their personal websites and social media profiles which will help you to build your following and boost your overall online ranking. Over time you will begin to attract other influencers in your area of expertise. Thus the ripple effect relating to new followers begins to take form.
5. Decide on your platforms, tone and your voice
It’s important to decide where to publish your thoughts. It’s best to post on a platform where your comments can be exposed to business professionals in your area of expertise. Social Check recommends the following options -
- Forming a LinkedIn group specific to your area of interest or expertise.
- Creating a personal website dedicated to posting your thoughts via a blog.
- Consider other social media platforms - many people have effectively leveraged Twitter and Facebook as a preferred platform for communicating their thoughts, views and expertise.
6. Develop a plan
Map out and plan what you are going to say for the next 6-12 months. There could be seasonal events that may drive this strategy or you could decide to only comment on what is currently in the media etc.
For more advice on becoming a professional thought leader, Social Check recommends visiting:
What is a Thought Leader
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