Let's face it, landing your dream job – heck, any job - can be difficult these days. You can have all the experience necessary, and recommendations from the best, but there is always that one person with more experience and expertise than you, that gets the job. We have all been there at some point. What this means, however, is that individuals need to go to extra lengths to stand out, and present themselves in the most compelling way, which where reputation and personal brand come in. Luckily, we have tools like social media to help boost our reputation and personal brand, so we can start getting those jobs that once seemed impossible to obtain.
Social media, and the online world in general is the new ‘first impression’. Employers are going to form an opinion about you from what they discover online, before they even meet you. Social media profiles should be seen as tools to help you market yourself. Think about what you want a potential employer to find out about you, and utilise these profiles to showcase your knowledge, passion, and expertise.
1. Blogging: Blogs are a fantastic way to share your professional journey, build your personal brand, and assist you to stand out from other candidates. This is a good opportunity to showcase your skills and experiences; in addition to this, you can share your blog with others on social media sites, such as Facebook, Twitter and Google +.
Your blog reflects positively on you, revealing your proactive nature, leadership, creativity, and professionalism, which are essential skills in a work place.
2. LinkedIn: LinkedIn is another great tool to utilise to build your personal brand and reputation. You can display a professional photograph of yourself, and discuss your accomplishments, future aspirations, and specialties in your summary. You can create a list of skills and expertise that other people in your network can endorse, which increases your visibility when recruiters search for certain keywords.
You can connect with friends, colleagues, organisations, recruiters and other eminent individuals within your area of expertise. You can request recommendations from your network which will give you higher credibility and a growing reputation.
3. Facebook: Facebook is a great tool to interact with employers and establish your personal brand. It allows you to “like” business pages, comment on and “like” business posts and post content related to your profession. This engagement increases your visibility to them and could offer further opportunities.
Finally Twitter can be used to follow businesses and industry experts that interest you. You can also follow those who provide industry and career information. By using your name as the username, you can build your personal brand. Follow organisations and recruiters of interest, and share interesting finds in your area of expertise with others.
With competition being fierce when applying for new positions, a unique presentation of your personal brand is key to standing out from other candidates.
The Social Check Team