40% of Colleges in USA now check applicants’ social media pages before making an offer


An interesting survey has just come out of the US, showing how universities are now using applicants’ social media pages as part of their decision making process when deciding whether to offer a place to an individual at the university.


The survey of nearly 400 college admission officers across the US by Kaplan, one of the world’s leading admission test preparation companies, found that the percentage of admissions officers who visit applicants’ social media pages to learn more about them has hit a record high of 40% — quadruple the percentage who did so in 2008.


The survey highlighted that social media can be both a strength and a weakness for prospective students.


37% of admissions officers say that what they’ve found about an applicant positively impacted his or her application — and an equal percentage say that what they found negatively impacted an applicant’s admissions chances.


Positive findings included discovery of undisclosed leadership roles or community service, while negative findings included criminal offenses, photos of drug or alcohol use, racial prejudice or inappropriate behaviour.


With colleges and universities showing that they are increasingly looking at social media accounts to help them decide how to allocate increasingly competitive spots in key courses, there has never been a better time to run your Social Check Report if you are about to apply to university either as an undergraduate or are considering post graduate study.

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.