The process of finding a job has changed significantly over the past decade, with newspaper job advertisements, faxing in your resume, and even printing out your resume has become a thing of the past. Current practices in job-hunting involve searching online job advertisements on websites, such as CareerOne, Seek and Pedestrian TV, and attaching your resume and cover letter.
The problem, however, is that the modern job finding process is changing, from the ‘spoon-fed’ process of ‘show me what’s available at the moment’, to the ‘recommend me to someone for an interview’ method. This is all thanks to social media, and the modern form of recruitment known as ‘social recruiting’.
So what is social recruiting? A good example is when a friend advertises a job on Facebook, or a recruiter sends you a LinkedIn message about an opportunity.
If you're not using social media, you are probably missing out on your dream job. It is essential to use these devices to be pro-active and share, discover, engage, discuss, and refer others to new potential opportunities.
The benefits of social recruiting are:
1. Personal Recommendations
Not only are these the most simple and effective way of being considered for a role, but your credibility and reputation is heightened. Studies show that you are more likely to be hired through a referral than through sending an application online.
2. Professional Communities
Joining professional groups and networks allows you to stay up-to-date with the latest trends, establish your own defined personal brand within a community, and create long-term meaningful relationships. Recruiters often find candidates from these groups.
3. Potential Introductions
Using your connections tool on LinkedIn, you can access second connections of friends in your network. This allows you to be acquainted with a recruiter, or HR manager, at companies that you may be interested in joining. A foot in the door can lead to great opportunities.
With changes like this, we wonder what the job- hunting process will be like in the future! Today, we need to start adjusting to new ways of communicating and networking, and at this point in time, this involves using social media in your job hunt. You will stand out from others and stand a greater chance at obtaining a job.
The Social Check Team