Your Online Persona Reflects the 'Real' You


Gone are the days of judging a job applicant solely on their resume, cover letter, career references and first interviews. With society's high dependency of the online world the new “first impression” is gathered from your online persona and mainly determined by your interaction on social media.

A recent article by Fox Business detailed: “69% of graduates of 2013 don’t have a job lined up after University and only 16% are spending time fixing their web presence.”  What’s more “60 % of graduates are not concerned about their online profiles affecting their opportunity to secure or keep a job”.

This is a worry, considering your online footprint plays a big part in revealing who you are. Not only that, but the Internet is widely accessible, with more than 1 Billion names searched in Google each day (nearly one eighth of the worlds population), you want to make sure that your online persona is aligned to your professional brand.

Check and re-check your privacy settings, think before you post and update your online information whether it be your LinkedIn or other digital profiles. Most importantly, use the online platforms to your advantage by networking with individuals in your field, showcasing your skills and maximise your opportunities.


Best regards,

The Social Check Team

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.