Navigating the Social Media Minefield to Build Your Online Personal Brand


Today, job seekers need to be mindful that job searching involves more than just sending out their resume. With 93% of recruiters using social media to vet potential candidates, it’s important now more than ever that job seekers are active online.

Here are a list of social media platforms that job seekers should invest some time in learning how to use, and put aside half an hour each day to participate on to build their personal brand and following:

1. LinkedIn

As ninety-four percent of recruiters use LinkedIn to find potential candidates, job seekers should ensure that their profile is professional and that the are actively engaging with others on this medium. LinkedIn should be used alongside other social media platforms to ensure maximum exposure to opportunities. Job seekers should be sure to use keywords to describe their skills, add and quantitative achievements to their experience.

2. Scoop.It allows jobseekers to find and share content in an efficient way. It’s an easy-to-use platform, that enables jobseekers to show their expertise, develop their online visibility, enrich their blogs or websites, and finally it allows them to save time managing their social media profiles.

3. Twitter

Twitter has recently changed their profile layout, allowing users to better express themselves and their interests. Jobseekers can connect with like-minded people through Tweet chats or Tweet chat Webinars and can use Twitter for advice, expertise and support. Ensure that you use the bio section to clearly describe your expertise and utilise the header photo and profile photo to your advantage.

4. Blogs (Wordpress or Tumblr)

Job seekers can start a blog surrounding a key area of interest and showcase their expertise. There are many blogging platforms, Wordpress and Tumblr are just two examples. Job seekers should ensure that each blog is not too long. Keeping it short and punchy will result in the key messages being delivered more effectively.

Job seekers, remember that your personal brand is comprised of many components, but your online presence is the biggest and most critical. Invest time and effort to use social platforms in the most effective way to build your personal brand, and more importantly to get the job you want.

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.