Whether we like it or not, everything is subject to opinion and scrutiny – even by people we trust implicitly, such as our employees. Their online persona heavily impacts an organisations reputation; in some cases a single tweet or negative comment can have disastrous ramifications.
There are measures that businesses can take to prevent such a disaster from occurring, however in the online world, wiping your slate clean each time can be difficult. What’s more, is that it can, and will most likely be costly. It's best to have a strategy to deal with the negativity, and to manage the damage created by an employee's misuse of online media.
Here are some great steps to take to protect your businesses’ online reputation:
- Review your online presence: See what the first page of Google says about your organisation.
- Create and Update: Make sure your website is appealing, and lists all current and relevant information, not only about your organisation, but also towards your cause. Keep content fresh and innovative, and ensure that you reveal that you are available across multiple media platforms.
- Align your Online Media: Make sure you synchronize your company's core message and values, as this will ensure brand alignment and consistency across all your social media.
- Interact Online: Utilise your online profiles (whether they be Twitter, Facebook, Google + or Linkedin) to make new friends in your area of expertise, form business contacts, and even new customers. Great interaction will result in your business being the leader of your area of expertise.
- Monitor your Online Presence: This will prevent you from being caught unaware by potentially damaging digital dirt. Stay on top of what people are saying about your organisation by utilizing analytical and monitoring tools, such as Google Analytics or Google Alerts.