Manage risk, consider protecting your tweets





A single tweet could undermine your opportunities

The great thing about Twitter is that you can share your immediate thoughts with lots of people very quickly. Unfortunately, that is also one of the more harmful aspects of that platform.

The average person has tweeted hundreds, possibly thousands of times if they’ve been using the platform for more than a few years. That is a lot of tweets. This can make it difficult for a person to review each and every one, while also deleting the ones that they regret posting.

People are more likely to tweet something off the cuff before they have had time to really reflect on what they are saying. Add to that the challenge of trying to explain what you mean with 140 characters and it’s no wonder that tweets from popular and prominent figures – like politicians, celebrities and sports figures – can elicit outrage from Twitter’s general audience.

In order to build a strong personal brand, you need to be as careful about what you tweet and who you allow to read it as much as politicians and celebrities do.

To help you achieve the privacy that you need, Social Check recommends following these simple steps:

Protect your Tweets.

If you are prone to posting inappropriate content or photos without thinking, Social Check strongly suggests that you protect your tweets to ensure that only those you approve are able to see them. This minimizes the risk of losing potential job opportunities.

To activate this setting, select the cog in the upper right hand corner of your Twitter page, select ‘Settings’ and then view ‘Security and Privacy.’ Beneath ‘Privacy,’ titled ‘Tweet Privacy’ is the ‘Protect my Tweets’ option. Simply tick the box to activate.

Think before posting on Twitter

It is easy to over-share on Twitter by posting every detail of your day – from work successes to purchasing new items. Although building a professional online brand is about expressing who you are – like your strengths, accomplishments and areas of expertise, posting 24/7 about it will only damage your personal brand.

When posting on Twitter, remember that:

There needs to be a healthy balance between what you share about yourself and what you share about your industry.

Your words should always be aligned to the professional brand that you are trying to build, this goes for all your publicly visible posts online, including comments that you make on other people’s posts.

It’s important to ensure that people are left with a strong first impression of you. You must give them great insight in your area of expertise and make them feel confident that you are open to getting in touch with them.

If you are worried that your tweets may be damaging your personal brand, we suggest protecting your tweets and completing an audit of your account, i.e. removing inappropriate content.

Publishing inappropriate photos on Twitter is one of the easiest ways to ruin your personal. Your profile photos are more viewable than others, which means that your employer, colleague or client might be turned off, if you post an inappropriate one.

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.