Your LinkedIn profile is the one of the first things employers or hiring managers could come across when assessing your application to a role. So it’s important that you leverage your profile as much as you can to present a strongly as possible.
Here are 5 tips to leveraging your LinkedIn profile to find career success:
1. Make your profile shine
Ensure that you have a professional headline and profile shot. Spend some time on your headline so it really stands out and sets you apart from others in your industry and with your title, and fill it with keywords related to your area of expertise. The last thing you want is a profile shot selfie or a self cut out from a wedding you went to, if you have to, hire a professional photographer and align your profile photo to your company values.
2. Fill out all description sections
You want to ensure that you don’t just list your title and contact details on your LinkedIn profile. As LinkedIn has changed its search algorithm you should fill out as many areas that apply to you as possible and once again be sure to fill them with keywords related to your skills so you can be found by recruiters. Be sure to upload examples of your work and add any courses, certificates or volunteer work you have completed. Remember that the more you invest into your profile the more you will gain from it. Whether this is new connections or increasing traffic to your personal website that sells your services.
3. Connect with others in your industry
The first people you want to connect with are existing contacts whether they be personal or professional. Whenever you meet someone in person that you have a professional alignment with be sure to stay in touch by sending them a LinkedIn request. Remember that if you receive a LinkedIn request from someone unknown be sure to check out their profile and ensure that you share some form of common ground before adding them.
4. Investigate your network
After spending the time making valuable connections, look to see if any of your connections have befriended someone that you would like to get in touch with, and get your connection to introduce you. Or perhaps you may need insight on a particular individual (who is hiring for a particular role) that one of your connections is connected to. This could help you get the job. Remember that your network is more valuable than you think. Recruiters use it as a tool to headhunt candidates everyday and its even more valuable in its ability to give you an inside view into companies and the roles of their staff, so you can work out exactly where you best fit.
5. Monitor and maintain
It’s important to remain active on LinkedIn. You should regularly share your interests and insights and start to build your influence in your industry. Don’t forget to update your profile, whether that be adding new skills you’ve recently acquired, or a new experience. The more update your profile, the greater the chances of finding new opportunities.