How to use social media to create a strong online presence


Websites such as ‘Seek’, ‘Monster’, ‘Indeed’ and ‘LinkedIn’, along with their apps, have made it easy for jobseekers to find vacant positions. However with this comes great competition and the added challenge of being able to stand out.

So what weapons to you have to make yourself stand out from other candidates? Is your online presence playing to your advantage? Here’s some great advice to get your social media profiles working for you, to set you apart from the rest so you get your dream job for 2018!



1. Have a professional profile photo

  • Ensure that it aligns with your industry (creative industries can have more exciting profile photos)
  • Avoid photo shop / digitally altering the images
  • Get a professional profile shot taken. Your profile photo should not be a cut out from a party/event photo.

2. Complete your LinkedIn profile 

  • Create a compelling summary that outlines your skills and what you can bring to an organisation
  • Complete each section of your profile, including personalising your LinkedIn URL so you are not presented by a bunch of numbers and letters.
  • Ensure to include quantitative and measurable outcomes in each role applicable in your ‘Experience’ section. This will show an employer that you met/exceeded targets.

3. Engage

  • Join LinkedIn Groups related to your area of interest
  • Contribute to Group discussions
  • Network with individuals who work in your field or work at organisations that you wish to work for.



1. Ensure your profile is brief and compelling

  • Include a professional profile photo that is aligned to your industry. 
  • Describe your profession by using specific keywords that will enhance your visibility online. 
  • Include a link to your personal website.

2. Share content

  • Share posts and articles related to your area of interest 
  • Give your perspective on items shared
  • Use relevant and perhaps trending hashtags where possible

3. Build your network

  • Follow companies that you wish to work for 
  • Look at what they are tweeting about along with their hashtags and be sure to comment/get involved. 
  • Engage with influencers and industry leaders related to your area of expertise. 



1. Audit your profile 

  • Action your privacy settings to ensure that employers can't delve into your personal life. 
  • Ensure that both your cover photo and profile photo are professional.
  • Make sure your date of birth is private, along with other personal preferences on religion and political stance.

2. Grow your network

  • Connect to companies and individuals of interest
  • Look at what they are posting about and be sure to comment
  • Observe events they are promoting and go along (when possible). Many a time organisations hold free seminars that are great for networking.

3. Engage 

  • 'Like' company pages
  • Comment on their content 
  • Be sure to think before posting


 Personal Website

1.   Keep it simple but compelling

  • Include your profile photo on your website, so hiring managers know who you are.
  • Ensure that the layout of your personal website isn’t too complicated and busy. The same applies to your background of choice.
  • Build your website on an easy to use platform that provides simple instructions and is easy to update and maintain. is a great example! 

2.   Include professional content 

  • The resume isn’t dead, be sure to include a copy on your personal website.
  • It’s important that employers can see examples of your previous work.
  • Your personal website should be the hub of your personal brand, where recruiters can find everything that is relevant to you and your area of expertise.

3.   Share your personal website 

  • On your social media profiles. A friend may have an opportunity in mind and could pass on your website to the hiring manager.
  • With your professional network. Someone within your network may be hiring or may pass on your personal website to someone who is.
  • With your family. This is great for personal feedback.


Establishing a strong online presence will not only help you to stand out from other candidates, but will increase your reach within your industry and help you find new opportunities.

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.