These days, irrespective of your industry competition is high. So how do you stand out and get people to listen to your views? Get recognised as an expert in your industry!
To be recognised as an expert, you need know a lot about your area of expertise. You also need to have the passion and determination to keep learning and be prepared to share that knowledge with the masses.
1. Why become an expert?
You should aim to become the ‘go-to’ person when people are looking for experts in your industry. By doing so people will trust and respect your knowledge and expertise. Becoming an expert will see you become a reputable industry leader, who helps others and becomes a trusted resource who can be called upon when needed.
2. Stay up to date with the latest in your industry
No matter how much you know, stay on top of the latest updates in your industry. The world is always in a state of flux as are ideas, opinions and content. Some great ways to always be on top of current happenings and trends in your industry are: online education, social networks/platforms, events and news.
3. Share your knowledge
You want to become a thought leader in your industry. Think of it this way, the idea is when someone needs to call upon a highly regarded expert in your area to speak at a corporate function, they get in contact with you. Imparting your knowledge on others is going to help you build your personal brand to become an expert. There are several ways to share your knowledge, they include: blogging, social media engagement, creating your own courses and learning material, creating youtube videos or posting material on slideshare, putting your name forward for conferences and finally perhaps conducting some consulting work during spare time to assist other individuals or businesses.
4. Keep learning
As you build your brand as an expert you will find that more people will be calling for your assistance and advice. Leverage your knowledge to continue to build your brand, online and offline, stay hungry and persistent and most importantly never stop learning and striving to be at the forefront of your area of expertise. This will ensure that you remain as an expert in your industry.