David Griffiths, Founder of SocialCheck.com joins the EchoJunction podcast this week to talk personal branding.
- What is a personal brand?
- The importance of first impressions – when someone googles you, what will they find?
- Why taking deliberate steps is key to managing your personal brand
- How rapidly things have changed – social media is only 3,000 days old!
- Why an audit of your online presence is important and some typical issues SocialCheck have found in their reports
- The perception that can be conveyed even if you post nothing online
- How 1bn of 4bn google searches every day are about an individual
- An approach university graduates can think about in relation to how they are perceived, before hitting the job market
- Whether the increased transparency of social can better help match employees with appropriate employers
- The importance of LinkedIn in your professional marketing
- Best practice in terms of separating how you present personal and professional information about yourself, and on which platforms
- Why businesses need to be aware of the “cumulative personal brands” of their sales teams and employees
- Customer interest in the personal personas of key employees in businesses they deal with
- The challenge for businesses in managing such rapid change in this area
- The image portrayed to new employees by businesses who don’t demonstrate a progressive approach in this area
- The positive impact stemming from the image portrayed by David Thodey on LinkedIn when he was CEO of Telstra
- The very powerful impact if employee generated content is harnessed effectively
- The rapid change from a world where all external communication was managed by a central PR team
- Risks in allowing employees to publish on behalf of a brand and planning for any negative PR crises
- The training and education implications for businesses assisting employees in the area of social media
- The relevance of content marketing for this topic
Plus lots more!
(including a very interesting prediction for the future)
Click the below link to listen to the podcast