David Griffiths talks digital personal brand

David Griffiths, Founder of SocialCheck.com joins the EchoJunction podcast this week to talk personal branding.

We discuss:

- What is a personal brand?
- The importance of first impressions – when someone googles you, what will they find?
- Why taking deliberate steps is key to managing your personal brand
- How rapidly things have changed – social media is only 3,000 days old!
- Why an audit of your online presence is important and some typical issues SocialCheck have found in their reports
- The perception that can be conveyed even if you post nothing online
- How 1bn of 4bn google searches every day are about an individual
- An approach university graduates can think about in relation to how they are perceived, before hitting the job market
- Whether the increased transparency of social can better help match employees with appropriate employers
- The importance of LinkedIn in your professional marketing
- Best practice in terms of separating how you present personal and professional information about yourself, and on which platforms
- Why businesses need to be aware of the “cumulative personal brands” of their sales teams and employees
- Customer interest in the personal personas of key employees in businesses they deal with
- The challenge for businesses in managing such rapid change in this area
- The image portrayed to new employees by businesses who don’t demonstrate a progressive approach in this area
- The positive impact stemming from the image portrayed by David Thodey on LinkedIn when he was CEO of Telstra
- The very powerful impact if employee generated content is harnessed effectively
- The rapid change from a world where all external communication was managed by a central PR team
- Risks in allowing employees to publish on behalf of a brand and planning for any negative PR crises
- The training and education implications for businesses assisting employees in the area of social media
- The relevance of content marketing for this topic
Plus lots more!
(including a very interesting prediction for the future)

Click the below link to listen to the podcast

Audio link

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.