These days it’s incredibly important that business owners not only invest in building their business brand but also their personal brand. Your personal brand directly impacts how your business is perceived, so you want to ensure that this is working for you, rather than against you.
Here are 4 ways to build your personal brand so that it has a positive impact on your business:
1. Use your strengths to build your personal brand
When it comes to creating your personal brand, the key thing you need to think about what makes you unique to your area of expertise. Think about your strengths and character traits, create a specific list and these should help you shape your personal brand.
2. Think about what platforms are relevant to your brand and engage with those
This could mean creating a LinkedIn profile, Twitter profile, Facebook profile, a blog, a personal website or starting a LinkedIn group. All of these platforms will help you build your personal brand. Then go one step further and engage with others within your area of expertise, within LinkedIn groups, Google+ Circles, Facebook groups, online forums etc.
3. Network to get work
Your network is extremely valuable. Many opportunities can be created through your network and we all know that it’s not WHAT you know but WHO you know that is a key factor to success. To build your network you need to invest time in it to grow, not only online but offline, face-to-face.
4. You are the master of your own destiny
You are the only one responsible for your success. Take control of your personal brand to create your own opportunities. Invest a fraction of your time to building your personal brand and engage with others in your industry. At first it can seem a little overbearing but break it down into small achievable tasks. ‘On Monday I will allocate one hour to creating my LinkedIn profile’, ‘On Wednesday I will spend half an hour researching a platform on which to create my personal website’. Having a strong personal brand is crucial to having a successful business. Be persistant, be motivated and take action today.