How does your company engage with customers, clients and employees? Does it involve sending emails, blogs, posting on the company website and its corporate social pages?
Each of these forms of professional engagement says something about the business, so you need to make sure that the company is communicating its content in a clear and effective way.
Here are 8 great tips to ensure that you are making a good first impression via your company content:
1. Develop a content strategy:
Think about your primary objective, goals and targets and address the small steps you will take to deliver this information from Q1-Q4.
2. Be concise:
Don’t bombard your customers, clients or employees, social media newsfeeds or inboxes. Be strategic and brief in the way that you capture their attention.
3. Review your grammar and punctuation:
Be sure that you are using the right words when engaging with your professional network. There are some mistakes that seem silly, but can be easily avoided ‘Their’, ‘there’ and ‘they’re’ are the most common words to be used in the wrong context. After all, the last thing you want is for your clients to think that you lack attention to detail. This may turn them away from working with your organisation. Also avoid an abundance of exclamation points and words all in caps lock, as this reflects a degree of juvenility.
4. Be aware of your tone:
Ensure that your tone reflects the values and personality of the business.If you do use a tone that is out of character you may send mixed messages to your professional audience.
5. Be courteous:
Always be sure to sign off with a please and thank you, when sending demands or directions. It never hurts to be courteous.
6. Respond Promptly:
If you are sent an enquiry try and respond promptly. Once again this will bring the companies level of organisation and attention to detail into question, which will affect its reputation.
7. Always review the first draft:
It doesn’t hurt to check, double check and triple check your content. It’s even better if you can get someone else to review it too. After spending too much time on something it can be easy to miss a spelling mistake or grammatical error.
8. Encourage your employees to share your content:
Your employees personal brand also effects the way in which the business is perceived. Companies should ensure that they educate their staff around their online presence and behaviour and effects it can have on the business and themselves. Your employees should be your key advocates and are a great way to amplify your messages and reach.
So remember the content that the company generates and shares is the cornerstone of the companies brand. It will impact the first impression formed by prospective customers, so it's imperative that companies think strategically before publishing their content.