7 Ways to Transform your Personal Brand this New Year



You have followed all the instructions. You created an original resume, written tailored cover letters, have an updated LinkedIn page, and built a unique online portfolio, blog and website. You have also ensured that publically available information on your personal social media is appropriate, and have networked and put yourself out there. But after all that, opportunities still aren’t coming your way. So what else can you possibly do?

Here are some other tips to give your online personal brand an extreme makeover for the New Year.

  1. Stand out from the crowd: Our differences to others make us a valuable asset to organisations. Your unique skill set, expertise and strength, set you apart from others. Make sure you articulate and define the value that you add to your work and community.

  2. Define yourself: Be a part of the big picture. Define who you are, and how you plan to make your mark in your field. Defining your purpose will help you make smarter choices about where you want to invest your time and resources.

  3. Build your network: Once you have discovered what makes you unique, use that to your advantage and build your following. Let people know what your brand is about, what you care about, and what you enjoy doing. Express your point of view; this is how you add value.

  4. Pick a fight with your inner critic: Having an opponent to defeat will increase your motivation to succeed. When it comes to meeting your expectations and achieving your goals, your fight is with the obstacles preventing you from reaching your milestones. Picking a fight with your inner critic will give you the drive you need, not only to reach your objectives, but also to exceed them.

  5. Dare to dream: Setting one big, hairy, audacious goal for the New Year might just be the push you need to reach heights that you never expected. Be sure to drive yourself out of your comfort zone, and get your network to hold you accountable to the goals you set.

  6. Smile: Smiling is severely underestimated. Although interviews, and taking professional shots, can be daunting, a smile says a lot about you. It’s okay to be nervous, but remain confident and happy, knowing that you have an opportunity to make a great first impression; and it always begins with a big, juicy smile.

  7. Be strategic: Once you have an idea of what sets you apart from other candidates, you should jot down a plan of attack. Think of areas where you haven’t applied your personal brand, and work out how to re-author or reposition them. Write a plan, and monitor and update it as you go along.

So why not try putting these 7 tips into practice this New Year? They may just be what you need to stand out and get hired.

Olivia Salanitro

Olivia Salanitro

Communications and Marketing Manager at Social Check™

Olivia Salanitro is a Marketing and Communications Manager at Social Check™, a business that assists individuals to create a professional and compelling online presence. Olivia specialises in LinkedIn profile authoring, social media strategy and execution, and personal brand management through online engagement and monitoring.