As a student, you probably spend the majority of your time working on assignments and studying for exams. In between that time, you probably spend a lot of time checking Facebook and other social networks.
Did you know that there’s more to social media than just finding out what your friends are doing, and catching up on the latest celebrity goss? It can, for example, help you secure a job after graduation.
Here are some tips to get you started:
1. Google yourself
Whenever you apply for a job, the first step an employer will most likely take will be to Google you. Google yourself to see what comes up. If you are dissatisfied with the results, remove that content or change your privacy settings.
2. Start branding yourself
Now’s the time to create your online brand. Pick a username that you can use across different social media platforms; firstnamelastname would be ideal, but if that is unavailable, try and think of something creative that defines your brand.
3. Buy a domain name
Once you’ve picked a great username, spend some money and buy that username online, e.g. username.com or username.org. If you can, buy both of those options.
4. Get started on LinkedIn
LinkedIn is the social media network for professionals. It allows you to connect with people in your industry, and participate in lively and engaging group discussions.
5. Choose a professional-looking profile photo
You don’t need to pay a professional photographer, not everyone has this money, but do spend a bit of time getting that professional-looking photo for your profile. A good profile photo would be a close-up of you, preferably dressed in professional attire. Silly photos may be good for a laugh, but they won’t show your best side to a future employer.
6. Check privacy settings
Is your Facebook profile public? Are there things on there that you wouldn’t want a future employer to see? We recommend changing your privacy settings. Also, be wary of your friend’s privacy settings, which may not be as secure as yours; this means that anything tagged of you could potentially be public.
7. Create a website
If your industry values having a portfolio of your work, a website would be a great way to showcase it. Use it to show off your skills, and get that job.
As a student, it’s never too early to start building your own personal brand. Make the most of social media, maximise your opportunities, and get the job you want.