Today, more and more recruiters look to social media before hiring, or even interviewing, candidates. It’s quick, easy, and saves time. You may see this as an invasion of your privacy, but the truth is that most content on our online profiles is publicly available.
Save yourself from making a mistake that could jeopardise your job search by avoiding these six mistakes:
1. Having no presence online
If a recruiter can’t find you online, this is a bad sign. Technology and social media have become so prevalent in our society that they have become valuable skills. To not have a presence online, i.e. having an account on a social network, suggests that you are not up-to-date with technology.
You may be avoiding social media for several reasons. If you are worried about your privacy, there are many ways to secure your profile. However, if you are holding back because you think social media is just another fad, you will miss out on a lot of job opportunities.
So, start building your presence online by joining a few social networks online.
2. Failing to network with others
So, you have a LinkedIn profile, and have listed out your experience and skills. That’s a great start. However, if you have not made any connections, or have only a few, this can reflect poorly on you.
Recruiters will wonder why you’re not reaching out to others. They will question whether or not you can build relationships with others, or are just plain lazy. Don’t let them think this. Build your professional network online by adding colleagues, and reaching out to those in your industry.
3. An unprofessional profile photo
Your profile may be private, but your profile photo can still be seen by all. Silly photos are great for a laugh amongst friends, but most recruiters will fail to see the funny side.
For LinkedIn, Social Check recommends using a professional photo, with you dressed in business attire. For other networks, a professional photo is not required, however, choose your profile photo wisely; share silly photos with friends, but don’t use them as your profile photo.
4. Numerous accounts on one network
While it’s okay to have several accounts across different social media platforms, having more than one account on a single network is a little strange, especially if they all use your name.
It’s okay to create a private account, on a network like Facebook, and another separate account for work friends. However, if you have numerous public accounts with variations on your name, this will seem a bit strange, and possibly even a bit suspicious, to recruiters. So clean up your online profiles.
5. Not using your real name
It’s okay to have a brand name but, unless you are well known, recruiters are unlikely to associate this name with you.
Social Check recommends creating a personal website with your full name. You can use this website as a central hub for your online profiles, with a link to all of them. This will help you establish your brand name online, while linking it with your real name.
6. Being too wordy
Recruiters look through several different profiles per day. If your profile is very wordy, particularly in your ‘about me’ section, recruiters are likely to skip past your profile and look up the next candidate instead.
Being able to write short, succinct, profile summaries is a great skill to have, and recruiters will thank you for it.
Take another look at your online profiles, and stop making mistakes that turn recruiters away. Put your best foot forward, and get noticed.