6 Reasons to Be On LinkedIn Now



LinkedIn is just another social media site, like Facebook and Twitter, right? Wrong! LinkedIn is known for being a powerful networking tool for professionals, but it’s also so much more than that. Are you aware of the full potential of LinkedIn? Here are six reasons why you should be using it now.

1. Build Your Professional Network

Your professional network is important. It’s crucial to build relationships with people in your industry; LinkedIn provides a way to maintain those relationships.

While you probably wouldn’t add professional contacts as Facebook friends, LinkedIn allows you to connect with them on a professional level.

2. Establish Your Online Persona

First Impressions Count. Your online persona is usually a recruiter or business contact’s first impression of you. Today recruiters and business colleagues are able to form a First Impression of you before they even meet you. This is through what they can discover about you online - essentially your online persona.  Don’t limit your opportunities! Put your best foot forward.

3. Recruiters Use LinkedIn To Decide Who To Hire

Even if you’re not looking for a job, this could still benefit you. Many employers and recruiters are using LinkedIn as a headhunting tool, so you may be offered a new job or opportunity. This is why it’s essential to be actively participating on LinkedIn, and updating your profile on a daily, weekly, or monthly basis.

4. Stay Up-To-Date With Your Industry

Get the latest news on what’s happening in your industry. LinkedIn groups are a great place to learn more about your industry and expand your knowledge. They are interactive, and allow you to ask and answer questions. They can establish you as an industry expert, allowing you to provide constructive assistance in your area of expertise.

5. Present A More Complete View of Yourself

Unlike a physical resume, LinkedIn enables you to present a well-rounded view of yourself. This is made possible through displaying a profile picture, providing a personal summary, joining groups and being endorsed and recommended. In essence, these features provide a human element to your profile, that isn’t possible on a resume.

6. Get Endorsed and Recommended

Endorsements and Recommendations are invaluable. They help you stand out from the crowd. You should make good use of LinkedIn Recommendations as they can help you to get hired, or promoted if you’re already employed.


Olivia Salanitro

Olivia Salanitro

Communications and Marketing Manager at Social Check™

Olivia Salanitro is a Marketing and Communications Manager at Social Check™, a business that assists individuals to create a professional and compelling online presence. Olivia specialises in LinkedIn profile authoring, social media strategy and execution, and personal brand management through online engagement and monitoring.