Unfortunately these days good jobs are becoming more elusive, selection criteria is more stringent and critically competition is greater than ever before. That’s why it is essential that job seekers put their best foot forward and take positive and strategic steps to stand out to employers online, whilst remaining honest and authentic.
Don’t worry, it sounds more challenging than it really is! Here are 5 ways to stand out to employers online (in a good way):
1. Let your creative side run wild!
The physical resume/CV and a cover letter are still very important components of a job application. However these days, most employers (also pending on the role you are going for) expect their employees to be technology saavy and adaptive to change. And what better way to show this than by accompanying your traditional applications with something more unique, that is really going to set you apart from the rest?
Use technology to your advantage, whether its a video, revealing your personality, passion and other positive qualities that cannot be communicated via your paperwork. It’s imperative though that this is strategic, and that means ensuring your video is concise and highlights aspects that make you different from other candidates. This is going to help you stand out, get noticed and at the very least get you an interview.
2. Don’t be predictable, be original
Swim against the tide and take a ‘calculated’ risk. Don’t go in guns blazing, be strategic, brainstorm, look at what is already out there, evaluate what you can bring to the table that no one else can, and then find a unique way to communicate that, that will make you stand out from other applicants.
3. Use your online presence to your advantage
If you don’t already have LinkedIn, Facebook, Twitter and Google+ accounts, I cannot stress just how important it is to participate on these platforms.
They are powerful tools with a window into their structure, values, preferences that you can study and learn from. You have an opportunity to participate positively in discussions and can use this as a strategy to get noticed and hired!
Don’t forget, if you choose to go down this road, as powerful as it is, you MUST ensure that you look your best online, because they WILL check you out. And if they happen to come across something negative, that could be a number of things, a like, a comment, a post or image, they could deem you a risk, and that golden opportunity could be lost.
Audit your social media profiles, or simply activate your privacy settings, this means lock down your photos, likes and even your birthdate (to avoid age discrimination and identity theft).
Get a good profile shot, write a compelling and authentic summary, list your skills and education. Outline your experience, but then go one step further and detail what you achieved in each role and what you took away from it. Join groups, get colleagues to recommend you for something that you assisted them with.
All of this is going to help you give a strong first impression which will lead to an opportunity.
4. Find a mentor and learn from their journey
Pick the top 3 organisations that you would like to work for, find an employee from each that is closest to the role that you can see yourself in, and study their journey. There is lots of useful information that you now have access to, than individuals in your position 30 years ago. Look at their skills and education, assess what boxes you tick and what you need to work on. Look at their connections and groups, is their anyone that they are following and learning from that you should also be paying attention to?
This will give you a solid foundation of which to pave your own journey from.
5. Don’t just wait for an opportunity, create an opportunity!
Opportunities won’t always come to you, especially in the moment that you need them. When searching still doesn’t present a positive outcome, it’s time to move to phase two. Get noticed ‘before’ they start looking. Whether thats with a social media tactic, pitching an idea, posting a video, commenting on something they are working on. Engage and conquer. Convince them that they need you, and if they want you enough they will create a role FOR you! Don’t just stand there, get a move on!
Hopefully you have found these points useful, now go and action them so you can stand out to employers online and get the job you want and deserve!