Many employers restrict, or even ban, the use of social media in the workplace, to prevent employees from posting negative comments about the company. However, while this may be effective, it is not necessarily the best choice.
Gary Vaynerchuk, an entrepreneur, believes it is a bad idea to control employees’ use of social media, and believes it is equivalent to forcing them all to ride a horse to work.
There are many benefits to allowing employees to use social media, such as:
1. Employees are a company’s top brand ambassadors
They are a company’s biggest fans, and are eager to talk about their company with others. Employers should take advantage of this and let them talk about the company online.
2. Employees are smart
Employers hired their employees for a reason. They should continue to trust in their employees, and allow them to represent their company online.
3. It provides better efficiency and productivity
Employees need breaks during the day; it’s not a good idea to work full 8-hour days. They should be allowed to take breaks, enabling them to come back to their work refreshed.
4. It boosts employee loyalty
Banning employees from social media shows that they can’t be trusted. However, by allowing them to use social media, employers are showing that they trust them to represent their company, which boosts their loyalty.
5. Social media is a part of daily life
Like phone calls, tea breaks, and lunch breaks, social media has become an integral part of our daily lives. Employees should be allowed to participate in social media, and make it a part of their daily work lives.
Social media has become a prevalent part of our society, and is slowly making history. Don’t be on the wrong side of history. Realise the potential of social media, and use it to optimise your personal brand.