These days great opportunities can be hard to come by. It’s no secret that hiring managers and recruiters are turning to social media platforms and the internet in general to screen candidates before making hiring decisions, so you want to ensure that you are always putting your best foot forward and one way to do this is by reviewing your online presence and most importantly, updating it.
Here are 5 reasons why it’s important to be prepared online before job hunting:
1. Have an online presence
Don’t be a missing person online. 92% of hiring managers and recruiters search for a candidate online before making hiring decisions. What happens if they Google you and don’t find you? Or worse, find someone else with the same name as you with a terrible online presence and then mistake them, for you? Having an online presence isn’t something to be frightened of, it’s empowering because it puts you in complete control of your first impression and content. Today it is a must for job seekers who are looking to secure a new opportunity.
2. Tailor each online application, resume and cover letter
Each resume, cover letter and online application needs to be specifically tailored for the job. We are long past the days where listing all jobs and work experience resulted in a call back. Presenting a resume like this to an employer highlights that it has been quite some time since you last looked for work and can raise questions about your technological abilities.
What is worse, when you submit your ‘out-of-date’ application online, it may not be found by an employers tracking system due to a lack of keywords, this may mean that you automatically miss out on the opportunity. Secondly, by submitting a general resume, cover letter and application, it may look like you don’t have any real interest in the role and applied out of desperation. This may also lead you to miss out on the job.
3. Review old content and create good content
It’s essential that employers can find good information about you online. As mentioned previously, if their inevitable search on you results in something bad related to your name (even if it isn’t you, but someone with the same name), you may miss out on an opportunity. Not just because of the potential bad content, but because you’re invisible and their is no social evidence to show that you are the right fit for the role. Create a LinkedIn or Google+ profile that showcases your experience and accomplishments in order to provide positive social evidence that hiring managers and recruiters will be able to view before making hiring decisions. This will assist in maximising your opportunities and put you in control of what is seen about you online.
4. Leverage the net to research organisations and competition
In the past we would walk into an interview relatively unprepared, unsure of what would be asked of us and knowing little about the ins-and-outs of the organisation. Today the world is essentially at our fingertips. The internet provides us with a window into the runnings of an organisation, from the executive through to the troops on the front-line.
Walking into an interview with no prep work or research is essentially self-sabotage and puts you at unnecessary risk of missing out on an opportunity.
5. Connect and network online
People prefer to hire someone who is part of their network, or at the least connected to someone they know. Hiring a stranger presents more of an inherent risk to an organisation as opposed to hiring someone who is connected in the same network.
With the median duration of a job hunt being 16 weeks, make sure you action these 5 tips to ensure that you are putting your best foot forward and boost your chances at job hunting success.