5 Golden Rules to Achieve Success on Linkedin


LinkedIn has proven to be an extremely powerful and professional social media tool. It gives you all the devices you need to showcase yourself in the most compelling way, to lead you to reputational success. Today we are going to discuss 5 key elements to achieve reputational success on LinkedIn.


Step 1.  Update your photo:

A missing LinkedIn photo gives the impression that you’re not completely engaging with technology. It is the first thing a potential employer or business associate will see. It will give you the best chance of success that your image needs to be business savvy. LinkedIn is a professional interface, and your photo needs to send a strong image that you are trustworthy and proficient.


 Step 2. Discover your Personal Brand

What is your area of expertise and who do you want to be known as?

Your photo, skills and experience should all align to your personal brand, so you can be professionally recognised in your area.

Your headline should be simple, stating your name and title.

Your summary should simplify your skillset

Another way to build your personal brand is to personalise your URL, e.g. au.linkedin.com/in/johnsmith/.This can be used in your resume, and adds polish to your professional status.


Step 3. Tell your story in a professional but compelling way

Your ‘Experience’, ‘Skills’ and ‘Courses’ sections should give a detailed but relevant view of who you are, and how you reached your position today. Strategically placing ‘key words’ related to your area of profession, throughout your profile, will assist you in creating greater exposure, and will allow people to find your profile much quicker.


Step 4. Interact

Don’t be afraid to view other peoples’ profiles. Connect yourself with experts in your relevant industry, whether they are business leaders, dream employers or colleagues - take initiative and reach out. Endorse others’ skills, and in return you will be endorsed for yours; this reflects knowledge, expertise, and a high level of professionalism.

Why not add some new apps and features? Try something new, and keep up-to-date with the latest tools and technology available. Don’t forget to recommend others for their skills and work ethic, once again, this will generate recommendations for yourself.

Finally don’t forget to join and participate in groups, ask questions, answer questions and potentially even create your own group, starting a topic in your area of expertise. Interacting will lead to new opportunities, contacts, and a following.


Step 5. Update, Update, Update!

In order to optimise your success, your LinkedIn profile and any groups or pages you create or join, MUST be consistently moderated and updated. Update your Summary, keep your experience relevant, clean out your old groups and add new ones. This is a sign of great professionalism and also reveals a firm understanding of the current media space. 


Best regards,

The Social Check Team 



David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.