If you’ve ever wondered why you can’t make it past the interview stage, or even been called for an interview in the first place, then maybe it’s time to check your social media profiles.
Employers and recruiters are taking advantage of the many features of social media, particularly using it to vet potential candidates. If there is anything inappropriate on your profile, it could affect your chances of getting that job.
Here are some things to keep in mind:
1. Expect they will look
It will make life easier for you to expect that future employers and recruiters will check you out online. This will prepare you to answer questions about aspects of your profiles, and prevent you from posting embarrassing photos or inappropriate comments.
2. Think before you post
If you’re uncertain about a certain post, the best thing to do is to not post it. Chances are that your first instincts will be correct. For instance, what you find funny when drunk may not be as funny the next day.
3. You are the company you keep
As a child, your parents probably warned you to be careful about who you befriend. The same is also true on social media. Don’t accept that random friend request just to boost your friend count, especially if that person is prone to posting drunken photos of themselves, or party photos. Employers and recruiters are likely to think you are also like this, even if you’re not.
4. Re-examine your likes and interests
Remember, you are a brand. Your likes and interests on social media contribute to your personal brand, whether you want them to or not. Have another look at your interests, and determine if they are aligned with the brand you want to associate with yourself.
5. Employers have a right to go digging for 'digital dirt' on you
You may think that employers don't have the right to go snooping. But employers are not in the wrong when they do this. This information is publicly available, and can be seen by everyone. If you're worried a potential employer may come across something about you that could affect your chances, Social Check™ suggests you complete an audit of your online profiles.
Remember that your online profiles are part of your personal brand. So, minimise your reputational risk, maximise your opportunities, and get that job.