5 Pieces of Advice Regarding Social Media Every Job Seeker Needs

 

If you’ve ever wondered why you can’t make it past the interview stage, or even been called for an interview in the first place, then maybe it’s time to check your social media profiles.

Employers and recruiters are taking advantage of the many features of social media, particularly using it to vet potential candidates. If there is anything inappropriate on your profile, it could affect your chances of getting that job.

 

Here are some things to keep in mind:

1. Expect they will look

It will make life easier for you to expect that future employers and recruiters will check you out online. This will prepare you to answer questions about aspects of your profiles, and prevent you from posting embarrassing photos or inappropriate comments.

 

2. Think before you post

If  you’re uncertain about a certain post, the best thing to do is to not post it. Chances are that your first instincts will be correct. For instance, what you find funny when drunk may not be as funny the next day.

 

3. You are the company you keep

As a child, your parents probably warned you to be careful about who you befriend. The same is also true on social media. Don’t accept that random friend request just to boost your friend count, especially if that person is prone to posting drunken photos of themselves, or party photos. Employers and recruiters are likely to think you are also like this, even if you’re not.

 

4. Re-examine your likes and interests

Remember, you are a brand. Your likes and interests on social media contribute to your personal brand, whether you want them to or not. Have another look at your interests, and determine if they are aligned with the brand you want to associate with yourself.  

 

5. Employers have a right to go digging for 'digital dirt' on you

You may think that employers don't have the right to go snooping. But employers are not in the wrong when they do this. This information is publicly available, and can be seen by everyone. If you're worried a potential employer may come across something about you that could affect your chances, Social Check™ suggests you complete an audit of your online profiles.   

 


Remember that your online profiles are part of your personal brand. So, minimise your reputational risk, maximise your opportunities, and get that job.

Olivia Salanitro

Olivia Salanitro

Communications and Marketing Manager at Social Check™

Olivia Salanitro is a Marketing and Communications Manager at Social Check™, a business that assists individuals to create a professional and compelling online presence. Olivia specialises in LinkedIn profile authoring, social media strategy and execution, and personal brand management through online engagement and monitoring.