Each day recruiters apply the latest tools and technologies to vet candidates and make hiring decisions. It has become easy for job seekers to fall behind and feel lost when it comes to knowing what they should be on to be discovered. Job seekers, never fear, Social Check is here with 4 tips to increase your chances of finding work:
1. Review your 'digital dirt'
Have you ever typed your name into Google? If your answer is no, you should! You never know what is out there beyond your social media profiles! You may even want to set up a Google Alert for your name, so you can be alerted when you are mentioned anywhere online.
2. Audit online profiles
Think about the ‘First Impression’ recruiters are getting from information about you that is publicly available online, are you sending the right message? 93% of recruiters and hiring managers are using social media to source and vet candidates. With that in mind you should be auditing your social media profiles to ensure that you are presenting yourself in a professional way online and prevents you from missing out on opportunities. A great first step is to action your privacy settings on your social profiles, this ensures they are not publicly available, this way compromising material won’t affect your professional image.
3. Grow your network
Make sure that you are actively building and strengthening your professional network. Your network can be a extremely powerful resource when you are on the hunt for work, by advertising roles available at their organisations or putting your name forward as a potential candidate. Secondly, take advantage of your ability to generate content surrounding your area of expertise and sharing it with your professional network. LinkedIn is just one example where you can create and share content on LinkedIn Pulse.
4. Build your professional online presence
This is essentially your ‘online resume’ and can consist of a personal website, blog, portfolio, LinkedIn profile and Twitter account. Ensure that your content is career focused and expresses your views and knowledge surrounding your area of expertise. To build your personal website, you will need to purchase a web domain with your name. If your name is common you can always use a variation like firstnamemiddlenamelastname.com.