Job searching can be a time consuming activity, not to mention an anxious one. Soon, you’re a ball of stress dealing with cover letters, phone and face-to-face interviews.
But picture this, a recruiter comes across your LinkedIn profile and calls YOU to see if you are interested in a new opportunity! Wouldn’t that be nice!
Now, I can hear most of you going that’s never going to happen to me. Well the truth is, you’re wrong; it could very well happen to you.
Yes, it doesn’t happen for everyone. But you can take actions to increase your chances of being discovered. Here are 4 steps to stand out and get noticed:
1. Leave a Digital Trail
Most of our hard work along with our results are digitally documented online. Today recruiters turn to this freely available information to decide whether or not we are suitable for a new opportunity.
You should be leaving a mark in your area of expertise, whether this is on your Social media profiles, blog posts, LinkedIn Group discussions, personal website etc. This way recruiters can make a complete assessment on whether you are suitable for a new opportunity. These days with the vast amount of tools available, they are able to do this swiftly and efficiently and if you have all the right things in place, it won’t be too long until they call you in for an interview.
2. View Yourself from a Recruiters Eyes
Have you looked yourself up on Google? What did you find? This is what a recruiter will see when they look you up. In order to stand the greatest chance you should be appearing on the first two pages. This should reveal all your social profiles, online comments and activity centered around your area of expertise.
3. Brand yourself
Sounds a lot more difficult than what it really is. You just need to ensure that this is something you work on consistently. You need to be engaging online regularly and this could involve sharing ideas, helping others with specific problems and sharing unique insights. This is definitely something that won’t happen overnight, but will take months even up to a year before you start seeing results and really get into the swing of it.
You want to make sure that your LinkedIn page is updated and more importantly well written. A few things you should consider implementing are:
- Key Word Optimisation
- Listing achievements for each role
- Recommendations and Endorsements
- Personalised URL
- Professional Headshot (aligned with your industry)
Outside of LinkedIn you need to ensure you are engaging consistently and efficiently on your social profiles, so you can build your following.
4. Create your personal brand because you want to not because you have to
Most importantly you need to stick to what your passionate about. You can’t go into this purely for the sake of being discovered and finding new opportunities. Think of this as a project for building the new you, someone who wants to stay up to date with the latest in their industry, share their personal insights and strategies, learn off others, help others, get inspired and excited and most importantly inspire others!
Putting these 4 steps into action may not result in immediate success, but will definitely put your mark on a recruiters radar and increase your chances of getting noticed.