Twitter has become a powerful resource for both recruiters and job seekers. Deemed as the new ‘job board’ by the Wall Street Journal, its value lies in its ability for an individual to publish concise information in 140-characters or less, in real-time. When used correctly, it can open doors to many new opportunities. Here’s why we think you should tweet for a job:
1. High click-through advantage
You can easily Tweet your resume, portfolio and samples of your work, frequently. This way employers are able to easily click on Tweets and get a taste of who you are and whether or not you are a good fit for their organisation. There are also tools to enable you to keep track of the success rate of your tweets; a great example of this is bit.ly.
2. Start a discussion with your top three organisations
Twitter provides great tools to form a dialogue, and build relationships, with organisations you would like to be a part of, and who may once have seemed impossible to reach. One great tool is the retweet. A Retweet is a re-post of someone else's Tweet that enables you to quickly share that Tweet with all of your followers.
Let’s say that you Retweeted an organisation’s Tweet to your followers, that organisation would be able to see this action. They will be more inclined to view your Twitter page and find out more about you, possibly decide to follow you, and maybe even go one step further and get in touch.
3. Deliver the perfect pitch in 140 characters
Nothing screams ‘I am a business professional’ more than a succinct pitch. Twitter allows you to introduce yourself and your skills in less than 140-characters. Although this may be a challenge, the shorter your pitch the more compelling you become to an organisation. You should consider having your pitch on hand, to respond to followers and potential employers via direct message. You can also have your pitch featured on your profile, in the summary section, accompanied by a professional profile photo.
4. Learn great insights about your targeted organisation
Staying up-to-date with your targeted organisations is a good idea because it means you’re more prepared to contribute to their discussions and start new ones. Keep an eye on what organisations like and dislike, what their values are, and their latest news and campaigns. Also, if you happen to get an interview with one of these key organisation, you will find yourself at an advantage, because you will have the ammunition you need to be compelling.
So get out there create a professional and compelling Twitter presence, because you never know what opportunities are just around the corner!