In 2009, @theconnor, a newly hired employee for Cisco, tweeted: Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Before long, Tim Levad from Cisco Alert tweeted back: Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. You can probably guess what happened to @theconnor. If you’re not careful about what you tweet, you may be fired. Now, this doesn’t mean you should avoid Twitter completely. Use it wisely and with caution; think before you tweet.
Here are some tips:
1. Keep it clean or keep it offline
Social media can be unforgiving. It keeps a record of your posts for a long time, even forever. So, think twice before posting. Ask yourself if you would make that joke or comment in public; if the answer is no, then you probably shouldn’t post it online either.
2. Share your knowledge
You’ve no doubt got a lot of industry knowledge that would benefit others. Also, if you list your current company on your Twitter account, and it’s in the same industry, this could boost your company’s image, along with your own.
3. Remember, you are a brand
Your personal brand is how you market yourself and your career. Your Twitter account is a part of your brand. Think before you tweet, and ask yourself if that tweet will enhance your brand or tarnish it.
Twitter is a great tool to find work, gain knowledge of your industry, and network with people. However, use it incorrectly and it could cost you your job. So, monitor your online brand, minimise your reputational risk, and put your best foot forward.