3 Reasons Why It’s a Mistake to Avoid Social Media



You’ve heard all the stories of social media mistakes ruining careers and damaging relationships, so you’ve decided to stay off it completely, believing avoidance is the best solution. But did you know that not being on social media also says something about you?


Here are three potential perceptions others may have of you for not having an online presence:  


1. You are resistant to change: Change is constant. Businesses are constantly changing the way they work to improve their service. Social media is a core component of change, and businesses are looking for people who can adapt.


2. You are averse to technology: Technology is a vital tool to improving the way businesses operate. They are looking for people who can embrace technology. So, if you’re not on social media, they may wonder if you’re resistant to new technology.


3. You don’t maintain your relationships: Social media has now become the most obvious way to network with others, build relationships, and maintain current relationships. If you don’t have an online presence, it may seem like you don’t maintain your relationships.


None of these perceptions may be true of you, however, not having a presence online may lead others to make these conclusions about you. So, build an online presence and maximise your opportunities.

David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.