10 Ways To Use Social Media to Build Your Online Reputation

#1: Listen and engage with others

If you are using social media to become and thought leader and to build your professional relationship, the key thing is to listen to other users, what are the key obstacles they are facing, or topics of interest. Once you have some insight, share, participate and engage in order to build your following.

#2: Believe that what you’re doing is making a difference

Believe in yourself and your interests. Be optimistic that people will benefit from what you have to say.                    

#3: Use social networks that you are familiar with

Don’t dominate every single social network. It looks especially bad if you don’t maintain and update all of them on a daily basis. Find where your audience goes. Is it a LinkedIn group? Twitter? An online Forum? Wherever they are pick however many you can successfully manage and apply equal focus on.

#4: Don’t be a stranger to email 

Social media isn’t the only point of contact. It is far from dead, and allows for a much more personal and  in depth conversation with a contact.   

#5: SEO still matters

Did you know thatsocial media posts turn up in search results?  The level of engagement with your followers influences search result rankings, leading people to your social profiles. So make sure you’re posting your latest insights and thoughts frequently to ensure you can be found online.

#6: Practice a little social media etiquette

Sometimes we can’t always reply directly to all new followers, especially if we are receiving hundreds of followers a day. Some people think that sending automated direct messages is incredibly impersonal and perceived as spam. We think it’s much worse if a follower doesn’t hear from you for a few days whilst your individually addressing each and every one. There is however a personal and honest way to automatically direct message each follower. Here is an example: “Thank you for the follow. I love helping people. If I can ever be of assistance please email me at  (INSERT EMAIL).” This way you are still acknowledging their follow straight away whilst still being real and sincere.  

#7: Post quality content over quantity

The bar has risen for content. With so many people posting their content online it’s important to make yourself stand out of the crowd with your quality content, over the amount of content you post.

#8: Be sure to show a little personality on social media

You will find that people are more likely to follow, listen and engage with you, if you are real and sincere. Share your personal insights and experiences. Don’t be afraid to show a little vulnerability.

#9: Measure and track your success  

Observe what posts are receiving the most traction. What was the topic or comment surrounding. If it is more significant than others then you have a good idea about what people are currently interested in. 

#10: Don’t be afraid to leverage your network

If your posts aren’t reaching a wider audience, don’t be afraid to ask for a little help from your network. It has been proven by simply stating ‘please retweet’ or ‘please share’ your followers will be more inclined to do so.



David Griffiths

David Griffiths

Founder & Director - Social Check™

Social Check™ helps individuals to look the very best they can online and ensure that their personal online brand is as strong as it can be. Social Check’s unique technology helps people to rapidly, cheaply and easily audit their existing online presence and then take swift action to remedy issues and improve it. With a background of holding senior roles in multi-national corporates, David is passionate about business strategy, social media, innovation, start-ups, leadership, personal branding, executive development, brand reputation, reputational risk and digital marketing.