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The Social Check™ 4Ps for an Effective Personal Online Brand
“The connection to the Internet, which seemed like our window onto the world, is actually the world’s window into us” – Anna Funder ‘Black box’
Social Check’s experience has given us the insight into the core components of a powerful personal brand and professional online presence. We have defined these building blocks as Profile, Presence, Participation and Privacy. By clearly defining these key components we can assess an individuals presence, benchmark it and recommend ways to improve it.
1. Profile – ‘Who’
The elements that define you online, such as basic information, skills, education, career experience, hobbies, interests, differentiators, expertise, aspirations, goals and achievements.
2. Presence – ‘Where’
Where you exist and have a presence online. Websites, social platforms, news, blogs etc.
3. Participation – "What and When"
Your activity and behaviour online. What, how and when do you say it.
4. Privacy – “Separation of professional and private lives"
The degree of separation between your personal and professional life or your public and private lives. Do you keep what should be private, private.